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Nicole Jarred is a communications strategist who is passionate about building community-driven campaigns for social change. Nicole brings innovative leadership and marketing expertise to all her projects. A hallmark of her work is the successful engagement of the target audience, particularly underserved and/or inappropriately-served populations (i.e., cultural and ethnic communities in California, youth and young adults, mental health consumers, veterans, and system-involved persons) in meaningful and authentic roles in the campaign development and implementation process.


For more than 15 years, Nicole has lead public health and social justice efforts in the nonprofit and public sectors, both in Washington D.C. and her native California. Nicole’s past work has addressed a diverse array of issues, including youth development, community health/wellness, environmental justice, LGBTQ+ rights, immigration, school climate, and mental health.

Lisa Smusz is a creative problem-solver with a knack for combining data and out-of-the-box thinking to produce measurable outcomes. Lisa brings nearly 20 years of senior-management-level experience in developing, executing, and evaluating community mental health initiatives on local, statewide, national, and international projects. She provides content expertise and project management services to mental health and educational organizations across California, with a focus on stigma reduction, working with college-age young adults, and culturally responsive approaches to promoting mental health in diverse communities.

Lisa is also an Instructor at California State University, East Bay where she has been teaching mental health, women’s studies, and social justice coursework for the past 13 years. Her training and content development topics include: stigma reduction, integration of mental health and primary care, implementation and training for peer support workers, wellness (social, physical, occupational, and intellectual), social justice, career counseling, law and ethics, group counseling, community mental health, and technology.

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Jasmin Flores is a socially minded communications and marketing professional with a passion for making a difference in the lives of others. She began her career working on social marketing campaigns in the public health space for local government and community-based organizations. Jasmin brings a wealth of experience in project management as well as helping to build campaigns that are equitable and effective.


In addition to her communications and marketing background, she’s a public relations practitioner who has run large local and national media relations efforts and developed integrated social media strategies. Jasmin brings experience from both the private sector and the social justice area for a well-rounded approach to serving The Social Changery’s clients.


Noelani Dennis is a public relations specialist with experience in state-wide digital marketing campaigns, social media management, event planning, community outreach and media relations. Noelani is instrumental in helping clients of all sizes achieve their goals.  


Noelani began her career at a local government agency where she helped to create a more equitable and inclusive region. Afterwards she joined a global team that supported state-wide education initiatives to improve funding for millions of students.  


She approaches all things with a service-oriented mindset and aims to improve the lives of those in her community while championing inclusion and diversity. She has a background in nonprofit sector work, client relations, research, reporting and a variety of communication disciplines.

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Emily Gerofsky is a communications, marketing, and technology professional with a passion for utilizing human-centered design and behavioral science to increase health literacy and improve outcomes for underserved and vulnerable populations. She began her career managing statewide public health campaigns for clients such as the California Department of Public Health, and developing technology solutions to support community college students throughout California. 


Emily brings a high level of project management expertise which allows for the successful implementation of large-scale, complex, and multifaceted projects. In addition to her work with The Social Changery, Emily is currently pursuing her Masters in Public Health with a concentration in Social and Behavioral Science through the University of Florida.

Riley Casentini is a communication specialist with a talent for effective written delivery. Beginning her career with The Social Changery as an intern, she loved it so much, she decided to stay! With her passion for literary accessibility, culturally competent analysis, and attention to detail, Riley ensures that every writing project is clear, concise, and impactful. 


Riley brings to The Social Changery, experience in event management, research, and social media content development. In addition to her passion for professional writing and a dedication to social equity, Riley assists in a variety of roles and projects to close gaps and ensure project success.

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Jeanine Gaines (Citizen Potawatomi Nation) is a seasoned communications professional specializing in outreach and stakeholder engagement in unserved and underserved communities. With a strong integrated communications background, she has successfully served diverse audiences through targeted events, collateral development, and various media channels. With over 10 years of experience, Jeanine has led cross-cultural behavioral health and suicide prevention projects at a statewide level.


Jeanine's commitment to community empowerment led her to co-write "Ignite: Sparking Community Change Through Social Marketing," a culturally responsive social marketing curriculum for tribes and tribal organizations in collaboration with the Substance Abuse and Mental Health Services Administration (SAMHSA) Tribal Training and Technical Assistance Center. In addition to her work at the Changery, she actively contributes as a board member for Earth Mama Healing, a nonprofit dedicated to empowering and mentoring black youth. Furthermore, she serves as the Vice Chair of the Parks and Community Enrichment Commission for the City of Sacramento.


Interested in partnering with us or joining our team?

Contact us using the form below or email us directly at

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